This site was thought up by Rachel Henderson. She has already published a vegan cookery book which she sells in her ebay shop, and wanted to share her recipes with vegans over the internet. She is the managing director of Bowbridge Publishing and also has twin boys. She thinks healthy food is important for both children and adults and wants to help people find new and interesting ways to cook it.
The site has been designed by her sister Michelle D'Arcy who has been a vegan for 12 years. She liked the idea of designing a site that promoted veganism and helped non-vegans cook for vegan friends and relatives. She has 2 girls who have been vegans from birth.